by reid smith-vaniz | Mar 7, 2025 | Blog, Newsletter
Back in 1999, when I started my career selling used IBM and Sun Microsystems servers and components, I spent hours combing through IBM and Sun’s websites, looking for case studies and testimonials from companies using their technology. Once I found them, I’d call...
by reid smith-vaniz | Feb 20, 2025 | Blog, Newsletter
Most businesses try to sell more by pushing harder. But what if the real key to growth isn’t selling at all—it’s creating an experience so good your customers never want to leave? Let’s say you sell laptops. You want to sell more. Here’s how you do it: You offer an...
by reid smith-vaniz | Nov 22, 2024 | Blog, Newsletter
For IT resellers such as VARs and MSPs, managing renewals effectively is vital for sustained growth and capturing revenue opportunities. Yet, one critical issue often undermines success: the disconnect between CPQ software (Configure, Price, Quote) tools and renewal...
by reid smith-vaniz | Oct 2, 2024 | Blog, Newsletter
How Do We Truly Differentiate Ourselves as Technology Providers? One of the most common questions I get from sales reps that work for large solution providers is “How can I be different”? Typically someone is “in a deal” with multiple providers, and they are trying...
by reid smith-vaniz | Sep 13, 2024 | Blog, Newsletter
Most of us know Warren Buffet, but not everyone is as familiar with his brilliant partner, Charlie Munger, the co-founder of Berkshire Hathaway. Charlie was known for his sharp mind and his no-nonsense way of explaining things. He and Warren preferred businesses that...
