by reid smith-vaniz | Mar 7, 2025 | Blog, Newsletter
Back in 1999, when I started my career selling used IBM and Sun Microsystems servers and components, I spent hours combing through IBM and Sun’s websites, looking for case studies and testimonials from companies using their technology. Once I found them, I’d call...
by reid smith-vaniz | Feb 20, 2025 | Blog, Newsletter
Most businesses try to sell more by pushing harder. But what if the real key to growth isn’t selling at all—it’s creating an experience so good your customers never want to leave? Let’s say you sell laptops. You want to sell more. Here’s how you do it: You offer an...
by reid smith-vaniz | Nov 27, 2024 | Blog, Strategy and Tips
Do you ever wish you knew exactly what your customer has purchased—no matter where or when? The problem is, this critical information is scattered everywhere: buried in memories, forgotten spreadsheets, or locked in OEM portals. What if you could centralize all that...
by reid smith-vaniz | Nov 22, 2024 | Blog, Newsletter
For IT resellers such as VARs and MSPs, managing renewals effectively is vital for sustained growth and capturing revenue opportunities. Yet, one critical issue often undermines success: the disconnect between CPQ software (Configure, Price, Quote) tools and renewal...
by reid smith-vaniz | Nov 8, 2024 | Blog, Lessons Learned
The Compounding Value of Renewals and Subscriptions for IT Resellers In the IT reseller world, growth often hinges on big deals, typically involving hardware sales. However, the true hidden goldmine lies in renewal management and software subscriptions. These drive...
