Most businesses try to sell more by pushing harder. But what if the real key to growth isn’t selling at all—it’s creating an experience so good your customers never want to leave?
Let’s say you sell laptops. You want to sell more. Here’s how you do it:
- You offer an uplift warranty—for free.
- Customers activate it through your portal.
- But here’s the twist: To get the free uplift warranty, they must upload a list of 20 laptops they bought elsewhere.
The bonus? They also get a fun hat.
What happens next?
- Your customer uploads 20, 40, 100, or even 1,000 laptops.
- You now have data on their devices—when they’ll need replacing, when warranties expire.
- You proactively tell them what to refresh before they even realize they need it.
- They buy more from you.
- Everybody wins.
And most importantly? They stay. Because why would they leave when you’re providing value before they even ask for it?
Great customer experience isn’t just about service—it’s about making it so valuable that customers can’t imagine doing business anywhere else.
So, here’s the question: What kind of experience are you creating to keep your customers around?
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