Grow Recurring Revenue via IT Assets :

Ideal for VARs and Resellers

Read time -2.5 minutes

We all want our businesses to A) add more value B) be more profitable.

Whether you’re a VAR (Value-Added Reseller), MSP (Managed Service Provider), TPM (Third-Party Maintenance) company, or a hardware reseller, there’s a golden opportunity waiting for you. 

It’s all about getting smart with every IT asset you sell, service, or support. 

Imagine a pipeline of opportunity and cash flow for your business that is fun and creates a lot of value for customers. 

Sounds good, right?

The Big Idea: Every IT Asset is a Goldmine

Here’s the deal: Every piece of hardware or software you deal with can be turned into a steady stream of revenue. 

How? 

By tracking them meticulously. 

The beauty of this approach is that it allows you to build a solid ROI (Return on Investment) model. 

Basically, you can show that every asset you keep an eye on is worth its weight in gold.

Because every asset, whether it’s hardware or software, be: 

Serviced: Everything from tracked, inventoried to tuned, tweaked, consolidated, and optimized.  Just like your car, every asset can need some sort of service.

Supported: Keeping the asset protected and updated via warranties, support, or extruded coverage.

Monitored: Having a professional look over the asset to ensure it’s working as expected often involves RMM tools.

Refreshed or Consolidated: Updating or replacing older assets with newer versions to ensure efficiency and up-to-date technology or features.

Disposing of: Safely getting rid of assets that are no longer needed or functional, ensuring that any waste is handled in an environmentally friendly way.  ITAD is an example.

Building the ROI Model: A Simple Example

Let’s break it down with an easy-to-follow example. Imagine we’re looking at a simple spreadsheet that helps us see the potential revenue from managing and tracking IT assets. Here’s how it might look:

Before

HP DL380 Server

After

HP DL380 Server

Each action you take with an IT asset opens up a new way to make money. 

By tracking these actions and understanding their value, you create a clear picture of how profitable tracking and managing these assets can be.

Why It Matters

For IT resellers, this approach is a game-changer. 

It’s not just about selling a product or service and moving on. 

It’s about creating a relationship with each asset, which in turn, builds a stronger bond with your customers. 

You become the trusted advisor who not only knows the ins and outs of every asset they own but also how to make those assets work harder for them.

Enter Owlytica

This is where Owlytica steps in. Think of Owlytica as your partner in turning this vision into reality. With Owlytica, we are working on tracking every IT asset through its lifecycle, providing portals, planning, APIs, and labels to make it easier. 

We’re talking about a platform that not only helps you manage these assets but also creates more value for customers.

Wrapping Up

By embracing this asset-tracking strategy, IT channel companies can unlock new levels of margin, profitability, and recurring revenue. 

It’s about seeing the bigger picture and understanding that every IT asset you touch has the potential to contribute to your bottom line.

So, are you ready to turn every IT asset into a source of continuous revenue? Owlytica is here to make it happen.