IT Asset Management Software That Drives Sales, Not Just Tracking
Built for VARs and MSPs who want more margin, more control and more sales by turning asset data into a revenue engine
Takes 30s. No Spam. Just Practical Tips.
Every Untracked Asset Is a Deal You’ll Never Quote.
We don’t know what our customers actually own
Renewal and licensing data live in three different systems.
We’re tracking some IT inventory, but we’re not using it to sell.
We’re quoting what’s requested — not what’s possible.
Owlytica helps you turn IT asset visibility into sales opportunities
This Isn’t Just ITAM. It’s Your Sales Engine
Owlytica helps you track hardware, software, licenses, and contracts—but more importantly, it helps you act on that data to drive revenue, renewals and additional opportunities.
See How Top-Performing Resellers are Doing It
Built for Revenue-Driven Technology SalesTeams
Unify Your Data
Centralize asset, contract, license, and renewal records
Find Hidden Revenue
Identify upsells, refreshes, and missed renewals
Drive Intelligent Opportunities
Log hardware and software tied to each client agreement.
Impress Your Customers
Monitor asset age, usage, and end-of-life to trigger actions.
Near EOL
Purchase : Jan 15, 2021
Warranty Ends : Jan 15, 2024
Macbook Pro M1 32GB
Moderate Usage
3.3 Years
What’s Inside the Blueprint
A practical guide for turning IT asset data—hardware, software, contracts, and licensing—into a qualified pipeline. You’ll learn:
How Owlytica works behind the scenes to unify install base, contract, and renewal data into a single source of truth
Where traditional IT asset management tools fall short for sales
How to spot missed refresh and renewal opportunities before the competition
The 3-part framework top VARs use to win, expand, and keep customers
An simple to use ROI framework to self assess revenue you can drive
Includes: 20+ pages of insights, checklists, and real-world use cases:
Trusted by VARs who’ve moved beyond asset tracking
I had been searching for a useful tool for managing customer assets for years. I was super excited when I came across Owlytica and immediately was able to solve that problem. I’ve since learned there are more ways Owlytica drives opportunity and the team there has been a true partner in ensuring our go-to-market success
Dan Mitchell
Regional Sales Manager RackSimply
Ready to Turn IT Asset Management Into Sales Momentum?
No fluff. No pressure. Just a practical framework that works
Frequently Asked Questions
What is IT asset management software, and how is Owlytica different?
IT asset management (ITAM) software helps track hardware, software, licenses, and contracts. Owlytica goes beyond tracking — it turns asset data into sales opportunities by surfacing missed renewals, upsells, and refreshes.
Can Owlytica replace my current IT inventory management system?
Yes. Owlytica acts as a centralized IT inventory management system and connects contracts, support terms, and install base data into one easy-to-use platform — purpose-built for technology resellers.
What kind of companies use Owlytica?
VARs, System Integrators, and MSPs who manage large hardware and software environments — especially those looking to improve margins, customer retention, and contract renewals — rely on Owlytica to unify IT asset inventory, contracts, and renewals.
Can this help with software license and subscription tracking?
Yes. Owlytica tracks software licenses, support agreements, and subscriptions alongside hardware, giving your team a complete install base and renewal calendar.
Is this solution affordable for small and mid-sized VARs and MSPs?
Absolutely. Owlytica is priced to be accessible, with a lower setup cost and faster time to value than legacy ITAM platforms. It’s an affordable asset management tool designed for growth-focused sales teams.
Get the Sales Acceleration Blueprint
Learn how top VARs drive revenue using assets they already sold