For IT resellers, IT asset data isn’t just information—it’s a gateway to new revenue streams.
Simply put, hardware and software data offers a strategic edge in delivering proactive solutions, identifying deals, and building deeper trust with customers.
By tapping into this data, resellers can streamline renewals, uncover upsell opportunities, and enhance long-term customer value, which all drive revenue.
The question is, how can your business use this information to increase sales and customer satisfaction? Let’s explore six actionable strategies that help IT resellers turn hardware data into revenue.
6 Ways IT Resellers Can Use IT Asset Data to Drive Revenue
1. Proactive Maintenance Services
IT resellers can use End-of-Support data to provide proactive maintenance. By anticipating when equipment will reach the end of support, resellers can prevent costly downtime for their customers while securing ongoing revenue from maintenance contracts. This positions you as a trusted advisor, not just a vendor.
Furthermore, by having all your IT assets, renewals and maintenance contracts in a unified system you streamline and capture more maintenance revenue
2. Extended Warranty Programs
Leveraging data on aging hardware allows resellers to offer extended warranties or third-party maintenance services for equipment that has passed its OEM support period. Additionally, by running IT asset reports and pinpointing critical assets, you can offer your customers peace of mind and generate steady revenue beyond the manufacturer’s coverage.
3. Hardware Upgrades and Refreshes
Many organizations enforce policies that prohibit the use of outdated hardware. IT resellers can proactively track their customers’ hardware and software inventory and EOL/EOSL data to recommend timely upgrades. This keeps customer systems secure and creates a continual stream of upgrade and replacement projects.
Here is a budgetary refresh plan that is attached to specific IT assets in Owlytica.
4. Asset Lifecycle Management
Tracking assets from procurement to disposal is crucial for maximizing ROI. By monitoring serial numbers, support dates, and maintenance contracts, IT resellers can offer managed services that add significant value. Asset lifecycle management not only helps customers keep their systems running smoothly but also opens up recurring revenue opportunities through tracking, managed and reporting services.
5. Recycling and Disposal Services
IT resellers can generate additional income by offering recycling and disposal services for aging hardware. Instead of waiting for customers to approach you with a list of outdated assets, use data discovery tools to proactively identify what should be decommissioned. This creates an additional service offering while ensuring compliance with environmental regulations.
6. Maintenance Reconciliation
Managing maintenance for a large volume of IT assets can be incredibly complex. By storing and tracking the serial numbers of all IT assets, and comparing this data with OEM records and discovery tools like SlurpIT or Common Services Platform Collector (CSPC), IT resellers can reconcile maintenance contracts accurately. This ensures customers are only charged for the assets actually under maintenance, preventing overcharges and strengthening trust.
Conclusion
In the competitive landscape of IT reselling, leveraging hardware data isn’t just a bonus—it’s a necessity. IT resellers that store, track, and analyze this data unlock new revenue opportunities while building stronger, trust-based relationships with their clients. From proactive maintenance to asset lifecycle management, using this data effectively can significantly enhance the services you offer and drive long-term business growth.
Want to learn how Owlytica can help you store and report on hardware asset data to increase revenue? Schedule a demo today and discover how we can support your business.
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